Started in 2008, Maji is a company that believes that everyone should have access to clean potable water. That simple belief prompted the notion that a company can remain successful while having a strong sense of social responsibility.

Maji, Swahili for Water



Over the past few decades, several forms of global awareness and charitable campaigns have taken shape through consumer based fundraising models. Most of them are based on a simple financial model that allocates funds from sales proceeds to be directed through various charities.

Although popular, this method has long been criticized for not being the most effective way to provide aid to those who are most in need. Money is often tied up in advertising, employee wages and administration. Some government sponsored/endorsed charities spend more than 60% of their income on a plethora of administrative costs.

Maji is unlike other companies or organizations that claim to donate proceeds from sales to various charities. Maji sets itself apart from the rest by donating water from your purchases directly to developing nations. When you drink Maji, rest assured that up to THREE TIMES what you drink is donated on your behalf. And to put you at ease, all your donations will be uploaded on our website, where you can see the less fortunate enjoy your contributions.

Whenever you drink a 500ml bottle of Maji, up to 1.5L of water will be donated on your behalf to a crisis-affected region of the world.